The High-ROI Brand Cheat Sheet
The High-ROI Brand Cheat Sheet

The links that actually pay you well

And how to spot them in any niche


Kelsey Kooima
Hey, I'm Kelsey

I have made over $250,000 from affiliate links alone, and I bring in hundreds of dollars a day from them now. I grew my LTK to 65,000 followers and tripled my own earnings there, not by posting more, but by getting strategic about which brands I link. That is exactly what this cheat sheet walks you through.

The only math that matters
how much a link pays you
CART VALUE×COMMISSION RATE

A brand is worth your time when it is strong on at least one of these. The ones you want to link most are strong on both.

CART VALUE

How much a customer spends in one order. Furniture and big home brands mean hundreds, sometimes thousands, per cart.

COMMISSION RATE

The percentage you keep. A higher rate means more in your pocket on the exact same sale.

The I in ROI is your time. Your time is the investment, and linking a product takes the same few minutes no matter which brand it points to. The time you put in is fixed. What you control is the payoff, and that comes down to the brand and product you choose. A high cart value, high commission brand can pay you well even when the exact item you linked is inexpensive. So getting more back means being choosier about which brands and products you link.

What counts as high commission

Use this quick rule

7% or higher when the brand also has a solid cart value
10% or higher when the carts are small, like Walmart and cheaper everyday items
Don't miss this part

You earn on the whole cart

Commission doesn't only come from the item you linked. Anything your follower buys after clicking, inside the cookie window, pays you. That window is a set stretch of time after the click, usually a number of hours or days depending on the platform.

Link a $200 coffee table from Wayfair. Your follower clicks, then buys a $1,000 sectional instead. You earn commission on their entire order, aka the expensive sectional, even if they never bought the coffee table you actually linked.

Same click, five times the order. You did not have to post the sectional or even know they wanted it. This is why high cart value brands win. One click can turn into a far bigger order than the thing you actually posted.

Real numbers from my account

Same effort, wildly different pay

Two days in my own analytics. Notice it has nothing to do with how many items sold, and everything to do with which brands those clicks landed on.

High cart value
Wayfair commissions, one fireplace earned $195.51

One Wayfair fireplace listing paid $195.51 from just 5 items sold. The whole day cleared $384.65.

Low cart value
Target and Walmart commissions, pennies per order

Walmart washcloths sold 23 items and paid $0.28. A Target tray paid $1.08. More sales, almost no money.

Where to put your energy

Highest ROI Brands

Link these most  high cart value + high commission
Worth noting  high cart value or high commission, but not both
Still shop-worthy  popular, just a lower return on your time
01

Home

Wayfair McGee & Co Lulu and Georgia Castlery Nathan James Pottery Barn West Elm Crate & Barrel Anthropologie Home Target Walmart Amazon Home
02

Fashion

Nordstrom Abercrombie Anthropologie Free People Madewell Revolve Lululemon Aritzia Quince Tommy Hilfiger Marshalls Steve Madden Amazon Fashion
03

Beauty

Sephora Dyson Charlotte Tilbury Tarte Glossier Kosas DIME Ulta Amazon Beauty Velour Beauty FlutterHabit
04

Travel

Béis Away Quince Lululemon Nordstrom Amazon
05

Health & Wellness

Lululemon Alo Yoga Vuori Therabody Set Active Ritual Vitality Gymshark Scheels Sports Bloom Nutrition Stanley Owala
Find your own high-ROI brands

The 30 second check

Your analytics already know which brands pay you best. Here is exactly where to look on the two platforms most creators use.

LTK
  • Open the LTK creator app and tap Discover
  • Browse by High Commission brands
LTK browse by feature with High Commission option
Tap High Commission to surface the top-paying brands.
ShopMy
  • Tap the Plus button
  • Go to Websites
  • Scroll to see each brand's commission rate, or search a brand
ShopMy featured brands showing commission rates
Each brand shows its live rate. Search any brand to check it.
Your action item

Pick 3 green brands and link them more this week