The Gift Guide Cheat Sheet
Pick a few of these to start with and be able to pull collages from all season long.
- Recipient guides
- Under $25 and under $50
- The splurge gift
- The rest of your recipient guides
- Under $100
- Anything tied to a sale week
- Teachers and coworkers
- Hostess gifts
- White elephant and secret santa
- Stocking stuffers
- Under $15
- The friend who has everything
- Last minute and same day
- Gift cards and digital
- Anything available for pickup
By recipient
Gifts for moms
Adult kids buying for their mom, and husbands buying on behalf of the kids
Gifts for dads
Adult kids and wives, and the audience most likely to say they have no idea what to buy
Gifts for sisters in law
Women buying for someone they like but do not know well, which is why this one converts
Works for any nicheGifts for teachers
Parents buying 1 to 4 of the same thing, so anything here gets bought in multiples
Gifts for toddlers
Parents, grandparents, aunts, and family friends, so it reaches well past your parent followers
Gifts for tween girls
Moms of 9 to 13 year olds, one of the hardest ages to shop for and one of the highest saves
Gifts for teen boys
Moms who have been told nothing beyond a shrug, and are working with no list
Gifts for grandparents
Adult kids and grandkids buying for someone who says they do not need anything
Gifts for your husband
Wives shopping late and usually last, since he gets bought for after everyone else is done
Gifts for the friend who has everything
Anyone stuck on a person who buys whatever they want for themselves all year
Works for any nicheGifts for the new mom
Friends and family who want to buy for her and not only for the baby
Gifts for the college kid
Parents and grandparents buying for a dorm or a first apartment
By price point
Under $15
The add-on gift, the teacher gift, and everything that fills in around a bigger present
Works for any nicheUnder $25
The highest volume guide of your season and the easiest one to keep adding to
Works for any nicheUnder $50
Where most gifts for adults land, so this one carries the widest range of recipients
Works for any nicheUnder $100
The main gift rather than the extra one, and worth posting during a sale week
Works for any nicheThe splurge gift
The one big thing she is saving for, which means she needs to see it early enough to decide
By occasion
Stocking stuffers
Parents filling 3 or 4 stockings, buying 8 small things at once instead of 1
Works for any nicheHostess gifts
Anyone walking into a party who does not want to show up empty handed
White elephant
Office parties and family exchanges, where funny beats useful and the budget is fixed
Works for any nicheSecret santa
Someone assigned a name and a dollar limit who has to buy for a near stranger
Works for any nicheCoworker gifts
Buying for a team or a front desk, so quantity and neutrality matter more than taste
Last minute and same day
Everyone who has run out of shipping time, which is most of your audience by the 22nd
Works for any nicheGift cards and digital
The guide that still works after every shipping cutoff has passed, and almost nobody makes it
Works for any nicheBuild the collection before you build the collage
- Pick a few types of guides from this sheet to start with
- Create those collections on LTK or ShopMy, or as Amazon idea lists
- Add products to them a few times a week from now through December
- Pull products out of the collection into a collage whenever you want something to post
